Thursday, May 30, 2013

Somebody owes us money.....

And I think it is Disney…….

Marketing has always been a major part of American culture, but over the past two decades retailers have become savvier and realize that the most effective marketing is the marketing targeting children.  I would love to tell you that being aware of this, the Cheney’s are immune to the effects, but that would be a big fat lie.

According to the 2008 YTV Kids and Tweens Report, kids influence:

·         Breakfast choices (97% of the time) and lunch choices (95% of the time).

·         Where to go for casual family meals (98% of the time) (with 34% of kids always having a say on the choice of casual restaurant).

·         Clothing purchases (95% of the time).

·         Software purchases (76% of the time) and computer purchases (60% of the time).

·         Family entertainment choices (98% of the time) and family trips and excursions (94% of the time). [1]



I find it funny to think about how much we are influenced by the choices of our children, but it really is true.  We have traded in fancy restaurants for Red Robin, Panera, or MOD Pizza (our family favorite), vacations MUST have a swimming pool, and even our “style” is kid approved.


The thing I am most amazed by is how a cleverly crafted commercial can launch the next big thing.  As Tinkerbell and Elmo have lost some of their flare in the past few years, Disney decided to launch a re-imagining of Minnie Mouse, they don’t need a “new” character, the old ones are perfectly fine for their purpose. Gwen:  hook.line.and.sinker.  In fact, it is RARE to go a day without some Minnie Mouse influence.



One of Claire’s current interests is Brave.  That one is obvious, easy marketing and a great movie.
Lost tooth plug!


Her other, interest obsession is Winx Club Fairies (sorry Disney, Nickelodeon won this time).  Claire saw one single commercial, and was determined to watch this show.  It targets girls phasing out of the toddler shows, but not quite ready for the shows containing real people.  The only problem we have is that Winx is growing faster than its products.  I hope they have dealt with this issue BEFORE Halloween.  Luckily, we were able to find a couple dolls that we let Claire buy with her chore and tooth fairy money.



Why does Disney owe us?  Well, Disney, we buy A LOT of your products. (I know, that’s the point)  BUT, the very best marketing you have is super cool kids, like ours, walking around head to toe in Disney products.  Our kiddos make their little buddies obsessed with your products, even if they have never seen your show.  Roy Disney, Contact me if you are looking for a place to send our check.

Wednesday, May 29, 2013

Daddy's Girls

This “keeping up on the blog” thing has been a little more difficult than I anticipated.  I have decided that I am a binge blogger.  First step is admitting it, second step is praying that my readers accept or at least deal with it.

It was Saturday, and Bryan needed a couple hours to do yard work.  He usually does this every weekend from Aprilish though September.  The girls and I were inside, they were finishing up breakfast and I was doing some cleaning that I chose to ignore on Friday. 

The girls were getting anxious and impatient with Dad as he was finishing up mowing the lawn, and they could join him outside to “help out”.  Luckily, Bryan embraces these times and assigns the girls tasks while he does the real work.  Fortunately, we have girls that love to get a bit dirty.  I usually stay inside and get some time away from the little blessings, you know, to catch up on the Real Housewives I may have missed that week.

The girls make sure I feel included and bring their treasures to the window to show me.

I took pictures this day specifically so I could write a blog for how thankful I am of the Dad Bryan has become. (Thanks Honey, you amaze me!) By the time they got inside, it took 2 hours longer than expected and I had to give baths to two VERY dirty girls, I was no longer feeling so Bloggy.  I ended up not writing that night.

A couple days later I came across this cute quote:

My father used to play with my brother and me in the yard. Mother would come out and say, "You're tearing up the grass." "We're not raising grass," Dad would reply. "We're raising boys." 
--Harmon Killebrew   

These girls are pretty darn lucky.